The Power of Words
In marketing, the power of words is the cornerstone of any business. It can be your most powerful asset, or your worst enemy. Luckily, with these techniques, they can be surprisingly effective in a way that you never thought possible.
By changing just a few words, or creating a simple emotion or idea, you can trigger subconscious urges in your reader without them even realizing it.
In this article we will specifically be focusing on urgency and scarcity.
These are two extremely effective triggers that should be implemented in virtually every sales process.
Your sales copy is often the most important part of your marketing so it is important that you spend time on every aspect of it.
Creating a sense of urgency or scarcity is one of the most powerful marketing tools and one of the simplest ways to do this is with the power of words.
Examples of Key Phrases to Use In Any Sales Process
During Your marketing process it is extremely important that your reader realizes he may never get the chance to own your product again, otherwise he or she may put it off until “later” and never end up ordering.
This happens all too often, and it’s what we’re trying to prevent here.
Here are some examples of different phrases you can use to create a real sense of urgency and/or scarcity that will really put pressure on the reader.
• “I reserve the right to change this offer at any time without notice.”
• This unbelievable offer will not last much longer because supplies are running dangerously low.
• This incredible program is coming to an end as we are limiting the number of people who join to protect the system. Make a change in your life AND your income before this once in a lifetime opportunity closes its doors for good.
• This insanely low introductory offer will not last forever! We want loads of people to use our product so we can use their amazing success stories and testimonials – then we will raise the price back to
the original amount.
There are many direct marketing sites out there that have fine-tuned their marketing process to create a really sense of urgency.
I would highly recommend studying their sales processes and taking note of what phrases they use to increase urgency and scarcity.
You can find a lot of these sales sites in one place at Clickbank.com. Be sure to look for the products that are selling the most. Take a look at their sales copy and order process and model them.
Now, I know what some of you are thinking… “I already knew that.” Well, are you doing it? Seriously, adding just one of those phrases to your sales copy will pay for this ebook MANY times over.
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