1 Include the reprint/reproduction rights with your
product. This increases the perceived value because
people can start a business and make money. You
can also include some of your advertisements in or
on the product. The more it gets resold, the more
your ad will be seen.

2 Get the word out about your product and brand
it. This increases the perceived value because people
believe brand name products are better quality. If
you want to quickly brand your product, team up
with an already branded business and use their name.
You could just give them a percentage of your profits.

3 Participate in chat rooms related to the product
you’re reselling. Start a conversation with a person
without trying to sell to him or her. Later on, while
you are chatting, mention the product you’re
reselling. You could end up selling your product,
creating a friendship or finding a joint venture
partner.

4 Create a free e-book with the advertisement and
link of your affiliate web site. The subject of the free
e-book should draw your target audience to down-
load it. Also submit it to some e-book directories.
The more exposure your free e-book gets, the more
your ad will be seen.

5 Start your own affiliate program directory. Join
a large number of affiliate programs and list them all
in a directory format on your web site. Then just
advertise your free affiliate program directory. You
will earn commissions and gain sub-affiliates. Plus
you could start an affiliate-related e-zine too.

Chapter 2

6 Write your own affiliate program ads. If all the
other affiliates use the same ads that you do, it won’t
give you an edge over your competition. Use a
different ad to give yourself an unfair advantage over
all the other affiliates. If you have sub-affiliates, tell
them to do the same.

7 Use a personal endorsement ad. Only use one if
you’ve actually bought the product or service for the
affiliate program. Tell people what kind of benefits
and results you’ve received using the product. You
need to purchase the product or service in order to
write a honest endorsement.

8 Advertise the product you’re reselling in your
signature file. Use an attention-getting headline and
a good reason for them to visit your affiliate site.
Make sure your sig file doesn’t go over 5 lines. Also
include your name, occupation, business name and
e-mail address.

9 Join a web ring. It should attract the same type
of people who would be interested in buying the
product you’re reselling. You could also trade links
on your own with other related web sites. Also you
could create an e-zine ring with other e-zine sites.

10 Participate on web discussion boards. Post your
comments, answer other people’s questions, and
ask your own questions. Include your affiliate text
link under each message you post. If they read your
message and like it, they may click to see what else
you have to offer them.

Chapter 3

11 Create a free e-zine. Use your e-zine to advertise
the affiliate programs you’ve joined. Submit your
e-zine to online e-zine directories and promote it on
your web site. Trade e-zine ads with other publishers.
Announce your e-zine to e-zine announce lists.

12 Start a private web site. Use it as a free bonus
if people buy the product you resell. You could
also allow people to join for free and you could
advertise the affiliate program you’ve joined. You
could also charge a subscription fee for an
upgraded version of it.

13 Provide your web site visitors with content they
can’t read anywhere else. People will stay longer at
your web site to read the original content. You could
also allow them to read through your e-zine and
archive the back issues on your web site. Or you
could charge access to the back issues because it
would be original content.

14 Remind your web site visitors they can print out
your content. They may browse around your online
store while it’s printing. They may read it at home,
work, outside, etc. Other people might see what
they’re reading and want to visit your web site or
subscribe to your e-zine.

15 Offer your web site visitors a freebie if they take
the time to fill out your online survey. They’ll be at
the site longer and might buy something afterwards.
Your survey could ask them what kind of products
they want, what they think of your customer service,
how they like your web site, etc.

Chapter 4

16 Offer your visitors free software that they can
download right from your web site. While they are
waiting they might read your ad. Also, if possible,
include your ad in the software so after they open
it, they’ll see your ad again. This will help increase
your sales.

17 Provide a huge online directory of information
that your visitors could search through. The directory
must contain information your visitors would want.
It could be news stories, how-to articles, interviews,
case studies, profiles, survey results, online audio,
online video, e-books, reports, etc.

18 Make sure all your web pages load fast or your
visitors will get bored and leave. Time is precious;
they won’t waste it waiting for your site to load. Do
not use too many graphics and high tech gizmos.
They may have a hard time finding your product ad.

19 Tell your visitors what’s offered at your web site
at the very beginning. If people are confused about
what’s being offered they may leave too early. You
could tell them the benefits they get and the things
they can do at your web site, like subscribe to your
e-zine, read free articles, download free e-books,
learn to increase their sales, etc.

20 Make your web site look professional. People
will get turned off and leave if they see a lot of
spelling and grammatical mistakes. You don’t want
any broken graphics or links either. Make sure your
background colors don’t make your text hard to
read.

Chapter 5

21 You could hold a holiday sale for your potential
customers. For example, you could tell them every-
thing on your site is discounted by up to 50% on
Thanksgiving Day. Another example, “Fourth Of
July Sale! Buy One, Get One Half Off!” Using
holiday sales gives you a specific and credible
reason for your prices to be lower.

22 Use headlines and sub-headlines all over your
your web site that will grab your visitors’ attention.
They will attract them to explore your web site
longer. They could be for your free e-zine, product
ads, free content, message board, chat room, etc.

23 Place colorful graphs, pie charts and other charts
in your ad copy. Use charts as they will grab a
person’s eye because they are usually colorful. They
will also support your product or service claims and
allow your target audience to understand them easier.

24 Highlight buying incentives like free bonuses,
money-back guarantees, testimonials, special offers,
discount sales, etc. You could place them in boxes,
in front of different colored backgrounds, assemble
symbols or graphics around them, etc.

25 Use short sentences or sentence fragments in the
body of your ad copy. A short burst of words can
catch a skimmer’s eye with one quick glance. If
people have to read a long sentence or paragraph in
order to understand your message, the skimmers
may not order from you.

Chapter 6

26 Highlight all the important keywords and phrases
in your ad copy. You could use bolding, underlining,
different colors, graphic text, italics, symbols, indents
and extra spaces to highlight the important words or
phrases.

27 Place attention-grabbing pictures above and
within your ad copy. A powerful technique is to use
‘before’ and ‘after’ pictures of people using your
product. They will give your target audience a
clearer vision of what you’re offering. That will help
them imagine themselves getting the benefits of your
product.

28 Use a headline that catches the attention of your
target audience. You could use many different types
of headlines, free offers, guarantees, testimonials,
news stories, questions, benefits, warnings, statistics,
features.

29 Make your ad’s keywords and phrases stand out
by enlarging the text. This technique works wonders
with headlines and sub-headlines. People see them
first because it’s easier for their eyes to focus on.
You could also use different fonts for your headlines
than the rest of your ad copy.

30 Make your product’s list of benefits and features
stand out by using a symbol in front of each of them.
The symbol could be a dash, solid circle, star, etc.
Also indenting them will help make them stand out.
Each benefit should be written like a headline to get
the readers’ attention and tell them what’s in it for
them.

The End

When used correctly, urgency can create an almost undeniable urge to make a purchase.

In a typical action movie there is usually a point in which time is running out and the hero must take more drastic actions in order to resolve the issue.

He may do something totally outrageous but with so little time, what choice did he have? This thought process is natural.

The closer you get to running out of time, the more you feel justified in taking whatever action is necessary.

Any marketer who doesn’t take advantage of that is crazy!

Often times the idea of loss is more powerful than the idea of gain.

Let your prospect know what he/she stands to lose from hesitation or delay. Don’t give them time to think about whether or not they should make the purchase. If anything, only give them time to think about what they lose every moment they don’t purchase and what they gain from acting immediately.

ALWAYS give a reason no matter how petty it may seem. It will make your prospect feel much better about acting impulsively. The reasons can be very small or they can make a lot of sense and be completely valid.

It doesn’t make as much of a difference as you would think. As long as you’re giving a reason you’re making it easier for them to order.

If the offer is ending soon make sure you stress that your prospect must act immediately because he may never receive this offer again.

This may seem like an obvious reason, but it works like magic. If you utilize these methods properly and create a good sense of urgency, simple reasons such as that one will suffice.

They may be thinking that the ad was extremely compelling, hard to tear away from, and that the product was interesting, but a call to action is the last step in the sales process that pushes them to buy.

Without it, many visitors simply leave, or don’t know what to do.

It is important to remember that your sales process should give the reader the incentive to buy. Waiting for the reader to come up with the idea to buy is simply bad advertising. Give the reader a reason to act fast before you lose their attention.

There are a few different methods to approach a call to action, but urgency and scarcity are going to be the most effective ways to trigger the urge to buy.

• Give a time limit on your offer so that the prospect knows he must act quickly.

• If your product has a limited supply or it is necessary to act fast in order to get a good selection, make this very clear.

• If the price of your product or service is increasing, give your prospect a date if possible. The idea of loss creates urgency.

• If the price of your product or service is decreasing or has been reduced, pressure your prospect into taking advantage immediately.

• Make sure you emphasize all the benefits your prospect will get for making an immediate purchase.

• Emphasize everything your reader misses out on or loses for every moment he hesitates.

• If your product is guaranteed, be sure to emphasize that fact so that there is no reason for hesitation.

One Time Offer (OTO)/ Upsell / “Thank You Pages”

So many sales pages use the same exact templates for their one time offers and upsells that they are almost invisible. So be creative when you’re creating yours.

They were extremely effective at first, but after people saw it a million times it started to sound like a joke and people were expecting it.

There are so many different and newer ways to approach this and people aren’t taking advantage them.

Here is an example:

The way that we typically like to use an OTO is right after we have sold a lower priced product. The key is to get your customer to pull out their credit card for a relatively inexpensive product. It can work with any priced product, however the way that we’ve used it before we like to lead off with a product priced as low as $7 up to $47.

If you are selling a $7 product, then typically you can make an OTO for $27 to $47. If your front end product is $47, you can offer your OTO for $97, $197, or even $297.

There is no official “rule”, but keep in mind that you can keep up-selling your customer as much as you want. ALWAYS have an offer on your “Thank You” pages.

Your “Thank You” page is the page where your customers will land after their payment has been approved. What better time than NOW, while their credit card is still in front of them to make another offer to them?

If you’re not doing this, you are leaving huge sums amount of money on the table.

If your headline doesn’t put across a strong, short, compelling message that is hard to ignore, then many prospects will simply not read your sales page. The tricky thing about headlines is that they need to accomplish so much with such a small amount of words.

No one will read your copy if you don’t snag them with the headline.

First and foremost, your headline should be designed to get attention and be persuasive. There are many ways to approach this but these are two main methods that cover most angles.

The first and most common way is to, in as few words as possible, show the reader how they can save, gain or accomplish something that will positively impact their life.

This can apply to anything from entertainment or mental stimulation to financial and mental security.

The second way is to point out something negative that the reader can avoid. This can apply to embarrassment, financial mistakes, discomfort or whatever else people want to avoid. You hit on a nerve and give a quick, easy glimpse, or the promise of, a simple solution.

You know the phrase you always hear: “The fear of loss is greater than the desire for gain.”

Your headline is the only thing that will get people to read your ad. Think in terms of this: your headline should be intriguing, persuasive and urgent enough that it will be more difficult for your reader to NOT read the article.

Once you have found your attention getting angle, add a hint of urgency or scarcity so that people are not only interested in reading your sales copy, but they feel it is important to do it quickly. This is the key that makes all the difference.

If you are having trouble with headlines there is a really good book by Victor O. Schwab called “How To Write A Good Advertisement.” It has a great chapter on headlines in addition to a lot of valuable information on copy writing in general.

The better you know your potential prospect the better you will understand their wants, needs, fears and insecurities – the things that make them “tick”.

These emotions are universal. Virtually everyone has them to some degree. The number of people who share similar wants, fears, needs etc. is so large that if you can successfully hit one of those nerves, the reaction would be massive. This gives you a lot of leverage.

Your average customers might be (just as examples) eager for results, weary of scams and maybe wanting to learn the “advanced stuff”. Those would be extremely easy nerves to hit on with urgency and scarcity.

When you really know your customer you should be able to also know what makes them tick.
Their motivation and desires can be used to drive them to a sale just as easily as their fears and failures.

Identify an emotion that may easily be triggered by the pressure of urgency or scarcity.
If your market is extremely competitive, play off the angle that they might be missing the chance to get ahead of their competitors. “Your competition is already using this and the offer ends soon!”

If your market happens to be product based or service based, “wow” them with the content or quality then pressure them with limited supplies and limited time offers.
That way if your prospect is even slightly interested they can justify an impulse buy with the fact that it was their only chance to ever get such a great deal or product.

Don’t give them time to decide whether or not they actually need it even if they do. They’ll get distracted, and leave the grasp of your sales page.

Exact Wording For Different Situations.

For different urgency and scarcity angles there are certain words that work better than others in order to set off triggers.They can create certain ideas and impulses that are often times very difficult to ignore.

When using limited time offers, one time offers, promotions etc. use words and phrases such as:

• “Last chance to chance you life forever!”
• “Once in a lifetime opportunity!”
• “Keep up with your competitors!”
• “Don’t get left behind!”
• “Act NOW before it’s too late!”
• “This offer will NEVER be available again!”
• “If you order within the next 24 hours…”
• “Only if you order TODAY!”
• “Very limited time offer!”
• “…while it’s still available!”
• etc…

You get the idea.

Make sure you drive home the feeling that the opportunity will be gone in a flash and it will leave them in the dust feeling stupid for not jumping on it.

For more ideas go back to Clickbank.com. It’s an excellent place to browse through excellent sales copy. They’ll even tell you which ones are the best selling offers.

So what does that mean for you? That means that you can actually see which sales letters are converting and take the guesswork out of your next project or rewrite a low performing sales page.

By changing just a few words, or creating a simple emotion or idea, you can trigger subconscious urges in your reader without them even realizing it.

In this article we will specifically be focusing on urgency and scarcity.
These are two extremely effective triggers that should be implemented in virtually every sales process.

Your sales copy is often the most important part of your marketing so it is important that you spend time on every aspect of it.
Creating a sense of urgency or scarcity is one of the most powerful marketing tools and one of the simplest ways to do this is with the power of words.

Examples of Key Phrases to Use In Any Sales Process

During Your marketing process it is extremely important that your reader realizes he may never get the chance to own your product again, otherwise he or she may put it off until “later” and never end up ordering.
This happens all too often, and it’s what we’re trying to prevent here.

Here are some examples of different phrases you can use to create a real sense of urgency and/or scarcity that will really put pressure on the reader.

• “I reserve the right to change this offer at any time without notice.”

• This unbelievable offer will not last much longer because supplies are running dangerously low.

• This incredible program is coming to an end as we are limiting the number of people who join to protect the system. Make a change in your life AND your income before this once in a lifetime opportunity closes its doors for good.

• This insanely low introductory offer will not last forever! We want loads of people to use our product so we can use their amazing success stories and testimonials – then we will raise the price back to
the original amount.

There are many direct marketing sites out there that have fine-tuned their marketing process to create a really sense of urgency.

I would highly recommend studying their sales processes and taking note of what phrases they use to increase urgency and scarcity.

You can find a lot of these sales sites in one place at Clickbank.com. Be sure to look for the products that are selling the most. Take a look at their sales copy and order process and model them.

Now, I know what some of you are thinking… “I already knew that.” Well, are you doing it? Seriously, adding just one of those phrases to your sales copy will pay for this ebook MANY times over.

What are these three tactics?

1. Using exclusive web pages to promote each single product you are marketing. Do not chunk all of it all together only to save some money on web hosting. It is best to have a site focusing on each and every product and nothing more.

Each time include product reviews on the website so visitors will have an early understanding on what the product can carry out to those who buys them. Also include testimonials from users who have previously tried the product. Be sure that these customers are more than enthusiastic to allow you to use their names and photos on the site of the exact product you are marketing.

You can also write articles highlighting the uses of the product and incorporate them on the website as an supplementary page. Make the pages attractive compelling and enter calls to action on the information. Each headline be supposed to invite the readers to attempt and read more, even write to you. Highlight your unique points. This will assist your readers to learn what the page is concerning and want to find out more.

2. Offer free reports to your readers. If achievable position them at the very top side of your page so they just cannot be missed. Try to set up auto-responder messages that will be mailed to persons who enter their personal information into your sign up box. According to research, a sale is closed typically on the seventh contact with a prospect.

Just two things can probably occur with the web page alone: closed deal or the prospect exit the page and never come back again. By placing helpful information into their in-boxes at certain specified period, you will remind them of the product they have in consideration and later will discover out that the sale is closed. Be sure that the content is directed about specific reasons to purchase the product. Do not make it sound like a sales pitch.

Focus on significant points like how your product can make life and things easier and more pleasant. Include compelling subject lines in the email. As much as possible, avoid using the word “free” because there are still older Spam filters that dumps those kind of contents into the trash before even someone reading them first. Convert those who signed up for your free reports that they will be missing something amazing if they do not take advantage of your products and services.

3. Get the type of traffic that is targeted to your product. Just imagine, if the person who visited your website has no advantage whatsoever in what you are offering, they will be among those who move on and never come back. Write articles for publication in e-zines and e-reports. This way you can locate publications that is focusing on your target customers and what you have put up might just grab their attention.

Attempt to write a minimum of 2 articles per week, with at least 300-600 words in length. By constantly writing and maintaining these articles you can generate as many as 100 targeted readers to your site in a day.
Always remember that only 1 out of 100 people are possible to buy your product or get your services. If you can generate as much as 1,000 targeted hits for your website in a day, that means you can made 10 sales based on the common statistic.

The tactics specified above does not actually sound very complicated to do, if you think about it. It just requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good foundation of income and surviving in this business that not all marketers can do.

Besides, think of the massive paychecks you will be receiving…