Archive for Internet Marketing
Basic Marketing 101: Tools & ...
Urgency is one of the most powerful psychological triggers that can be implemented in your sales process.
When used correctly, urgency can create an almost undeniable urge to make a purchase.
In a typical action movie there is usually a point in which time is running out and the hero must take more drastic actions in order [...]
Basic Marketing 101: Call To Action
You could have the best sales copy in the world but if you don’t ask for action at the end of your letter than the majority of the time you will lose your prospect.
They may be thinking that the ad was extremely compelling, hard to tear away from, and that the product was interesting, but [...]
Basic Marketing 101: Headlines
It is impossible to measure how important the headline is so let’s just say it’s REALLY important. It can set the entire pace and theme of your entire sales process. You can even implement urgency or scarcity directly into your headline.
If your headline doesn’t put across a strong, short, compelling message that is hard to [...]
Basic Marketing 101: Know Your Customer.
A good marketer should always know his target market so well that he could easily identify with them.
The better you know your potential prospect the better you will understand their wants, needs, fears and insecurities – the things that make them “tick”.
These emotions are universal. Virtually everyone has them to some degree. The number of [...]
The Power of Words
In marketing, the power of words is the cornerstone of any business. It can be your most powerful asset, or your worst enemy. Luckily, with these techniques, they can be surprisingly effective in a way that you never thought possible.
By changing just a few words, or creating a simple emotion or idea, you can trigger [...]