Basic Marketing 101: Call To Action
You could have the best sales copy in the world but if you don’t ask for action at the end of your letter than the majority of the time you will lose your prospect.
They may be thinking that the ad was extremely compelling, hard to tear away from, and that the product was interesting, but a call to action is the last step in the sales process that pushes them to buy.
Without it, many visitors simply leave, or don’t know what to do.
It is important to remember that your sales process should give the reader the incentive to buy. Waiting for the reader to come up with the idea to buy is simply bad advertising. Give the reader a reason to act fast before you lose their attention.
There are a few different methods to approach a call to action, but urgency and scarcity are going to be the most effective ways to trigger the urge to buy.
• Give a time limit on your offer so that the prospect knows he must act quickly.
• If your product has a limited supply or it is necessary to act fast in order to get a good selection, make this very clear.
• If the price of your product or service is increasing, give your prospect a date if possible. The idea of loss creates urgency.
• If the price of your product or service is decreasing or has been reduced, pressure your prospect into taking advantage immediately.
• Make sure you emphasize all the benefits your prospect will get for making an immediate purchase.
• Emphasize everything your reader misses out on or loses for every moment he hesitates.
• If your product is guaranteed, be sure to emphasize that fact so that there is no reason for hesitation.
One Time Offer (OTO)/ Upsell / “Thank You Pages”
So many sales pages use the same exact templates for their one time offers and upsells that they are almost invisible. So be creative when you’re creating yours.
They were extremely effective at first, but after people saw it a million times it started to sound like a joke and people were expecting it.
There are so many different and newer ways to approach this and people aren’t taking advantage them.
Here is an example:
The way that we typically like to use an OTO is right after we have sold a lower priced product. The key is to get your customer to pull out their credit card for a relatively inexpensive product. It can work with any priced product, however the way that we’ve used it before we like to lead off with a product priced as low as $7 up to $47.
If you are selling a $7 product, then typically you can make an OTO for $27 to $47. If your front end product is $47, you can offer your OTO for $97, $197, or even $297.
There is no official “rule”, but keep in mind that you can keep up-selling your customer as much as you want. ALWAYS have an offer on your “Thank You” pages.
Your “Thank You” page is the page where your customers will land after their payment has been approved. What better time than NOW, while their credit card is still in front of them to make another offer to them?
If you’re not doing this, you are leaving huge sums amount of money on the table.
« Basic Marketing 101: Tools & ... | Home | Basic Marketing 101: Headlines »
Comments are closed.